White-Labeling

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Case Study CS Research

"White-Labeling"


OBJECTIVE

White-Labeling in research means the provision of research content in the corporate design of another research provider.
The White-Label provider's goal is to create one and the same research content in as many layouts as possible in order to be able to sell the same research information several times. The creation of the additional layouts should be automated without manual effort, i.e. without copy & paste of the research content into different layouts.
Besides that a provider of White-Label publications would like to be able to address additional customers/ additional designs independently on his own.

CHALLENGES

  • High reusability of research content: Write once use everywhere. The same research content must be provided automatically in various layouts.
  • Further (future) layouts should be able to be added autonomously, i.e. without having to place an order with Content Software
  • Easy integration into the existing creation and distribution process
  • Support of White-Label options in both publication creation processes, i.e. both for publication creation via Word and for Content Software's own process called DocGen.
  • Optionally, the disclosure should indicate that the publication is a White-Label publication.

PROCEDURES

  • Provision of configuration options to be able to setup new whitelabel customers and the corresponding publications via the master data administration
  • With DocGen, the layout is determined by stylesheets that can be managed via the Content Software Repository. These stylesheets offer the greatest possible flexibility for the complete mapping of a corporate design.
  • In Word, the layout is also defined using stylesheets. These stylesheets allow you to configure color codes and the whitelabel customer logo.
  • Extension of the Content Software Job Engine to configure when which whitelabel publication is to be created.
  • Development of an own generation process for the creation of various technical formats such as Word, PDF, HTML5 on the basis of one and the same text input.
  • Separation of data, text and layout to ensure maximum reusability of content. This allows the creation of a wide variety of document types and formats.