White-Labeling in research means the provision of research content in the corporate design of another research provider.
The White-Label provider's goal is to create one and the same research content in as many layouts as possible in order to be able to sell the same research information several times. The creation of the additional layouts should be automated without manual effort, i.e. without copy & paste of the research content into different layouts.
Besides that a provider of White-Label publications would like to be able to address additional customers/ additional designs independently on his own.